Innovating Home Improvement and Technology
Explore Brian Elias' Game-Changing Ventures
Brian Elias is a dynamic entrepreneur, leading a range of innovative ventures. In 2020, he founded Refloor, the fastest-growing in-home shopping flooring company in America, offering a wide range of lifetime flooring solutions. He also built 1-800-HANSONS into an $80 million business before selling it in 2017. As the founder of Credit Card Rate Lending by Hunter Financial (CCRL), he has transformed home-improvement financing, helping customers with credit challenges. Additionally, with DontGo.com, Brian is revolutionizing website traffic retention through AI-driven exit-intent technology.
REFLOOR
Brian founded Refloor in 2020, a new "project" within the home improvement space. Refloor is the fastest growing in-home shopping flooring company in America, specializing in providing lifetime flooring solutions to their customers. With a variety of colors and materials to fit any need and any budget, Refloor can find the perfect match for any room in your home. They proudly operate in 13 locations across the Midwest.
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1-800 HANSONS
After working for a window company out of college, Brian learned exactly how not to run a business. Selling a great product was not enough; you need to have amazing customer service as well. To them, customers were an inconvenience. Brian remembers thinking to himself that if he ever owned his own business, things would be run very differently. He founded 1-800 HANSONS in 1988 with this very thought in mind. He grew it into an $80 million home improvement company with over 500 employees and proudly sold it to private equity in 2017.
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CREDIT CARD RATE LENDING BY HUNTER FINANCIAL (CCRL)
Credit Card Rate Lending by Hunter Financial (CCRL) is a second-look financial lender that offers home-improvement companies financing for their customers. They specialize in providing loans for customers who have had credit challenges in the past. CCRL looks for reasons to get loans approved rather than excuses not to approve, which is not typical of most lenders.
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DONTGO.COM
DontGo.com is an artificial intelligence chat software that helps with website traffic retention. They specialize in exit intent technology, an innovative tool designed to help transform your abandoning website visitors into paying customers. Their technology tracks the mouse movements of your website visitors and launches when those visitors go to leave without engaging. Custom responses to every question guarantee your website visitors receive the correct answer to their inquiries instantly, accurately, any time.
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